Danny Meyer discusses the role and concept of hospitality in the context of the restaurant industry, and how hospitality contributes to an excellent dining experience and thus to a successful restaurant business. Mr. Meyer is the CEO of Union Square Hospitality Group, which includes Union Square Cafe, Gramercy Tavern, Eleven Madison Park, Tabla, Blue Smoke, Jazz Standard, Shake Shack, The Modern, the cafes at New York City’s Museum of Modern Art, Maialino, as well as Union Square Events, the company’s catering and events business, and Hospitality Quotient, a learning business empowering companies to transform their business through the power of hospitality. Mr. Meyer, his restaurants, and chefs have earned an unprecedented twenty-one James Beard Awards. Mr. Meyer coauthored the Union Square Cafe Cookbook (1994) and Second Helpings from Union Square Cafe (2001) with his partner, Chef Michael Romano. His first business book, Setting the Table (2006), was named a bestseller by the New York Times, the Wall Street Journal, and BusinessWeek. An active national leader in the fight against hunger, Mr. Meyer has long served on the boards of Share Our Strength and City Harvest. He is equally active in civic affairs, serving on the executive committees of NYC & Co, Union Square Partnership, and the Madison Square Park Conservancy.