Founded in 1981, the Whitney Humanities Center has long been represented by a single image that graced the second-floor lecture room at 53 Wall Street: a carving of a ship above the mantle. But that ship sailed when the Whitney moved out of 53 Wall Street and into HQ at 320 York Street, from the outskirts of campus to the center of humanities conversations and initiatives. Here, amid the generalized buzz of humanities events and programs, the Whitney will need to stand out from its surroundings. As Director Alice Kaplan and Associate Director Diane Berrett Brown considered how to distinguish the Whitney visually within this new shared space, they turned to the best designer they knew.
For Rick Rawlins, principal at Rick Rawlins/Work in Salem, Massachusetts, the building itself provided all the artistic inspiration we would ever need. Just past the stone heads at the entrance of HQ, visitors pass through a colonnade. The capitals atop the columns bear a distinctive interlaid pattern, welcoming the visitor to a building that is surprising, intricate, and never quite what you expect. Rick took this pattern and crafted it into the shape of a W, allowing the W—for Whitney—to echo the building’s exuberant stonework.